iRobot — Product Illustrations
A collection of technical illustrations created within a cohesive design system spanning marketing collateral, packaging, user documentation, app interfaces, and product education materials.
iRobot — Onboarding
A celebratory experience on a dynamic platform that seamlessly guides users through essential setup steps.
iRobot — Packaging
A packaging redesign initiative aimed at reducing costs, meeting sustainability objectives, and enhancing the premium brand image. The team leveraged insights and research to create a standardized design with a flexible strategy that blended smart and thoughtful design with consumer-focused insights.
iRobot — Product Education
A comprehensive collection of educational materials, detailing setup processes, product capabilities, maintenance, and troubleshooting content for enhanced user support.
Smithsonian — Annual Report
A series of documents aimed at conveying a large library of complex information and data, incorporating visual aids while adhering to brand guidelines and enhancing user comprehension.
Chapman Stables — Digital Marketing
A responsive email marketing campaign blending modern and classic brand aesthetics targeting professionals and urban dwellers seeking luxury living experiences with modern amenities and historic character.
